TV Advertising: Interactive or Bust?
The US TV market is at the forefront of some key technological
forces reshaping the TV advertising market. Globally, industry
research indicates that at least 22 percent of TV advertisements
are being skipped in homes equipped with PVR/DVR technology. In
US homes with PVR/DVRs, the proportion of ads skipped is as high
as 50 percent. This makes the US an [...]
















